Marketing for small organizations
I help small organizations grow through reality-based marketing plans built on time-tested marketing principles and modern implementation tools.
Through a systematic process I develop custom marketing strategy and implementation plans that drive growth.
Marketing Plans
Plan Creation | Plan Audit
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Target market profile, SWOT and competitor analysis to determine why customers should buy your product/service instead of your competitor’s.
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Concrete goals, actionable strategies and implementation tools that define what you want to achieve and how you’ll get there.
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Identification of appropriate marketing tools to reach your target market and generate sales.
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12 month marketing budget and implementation calendar
SERVICES
Digital Marketing
Inbound | Outbound
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​​Website Design. Visually appealing and user-friendly websites that support high conversion rates and communicate your unique brand.
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​Email Marketing. Regular emails to stay connected to your target market.
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Social Media. Organic and paid campaigns to increase awareness among your target market.
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Graphic Design
Digital | Print | Brand Identity
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Flyers, brochures + ads that reflect your unique brand and speak to your target market.
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Pitch decks and presentations that close deals.
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Brand identity design and development.
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Style Guides
Events & Special Projects
Events | Training
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Trade Show planning, management and follow up.
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Webinar development and hosting.
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Employee training.
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Special Projects.
Process
There is no magic formula for creating a winning marketing strategy. What works for one company may not work for another and what works in one situation may not work in another. More importantly, what works for a Fortune 500 company won’t necessarily work for a small business. And what works for a small business won't necessarily work for a non-profit organization.
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What does work is following a systematic process to develop a concrete plan built on solid information and thorough analysis. Determining strengths, weaknesses, opportunities and threats and a competitive advantage lays the groundwork for developing realistic goals, appropriate strategies and detailed implementation plans that will reach your target market and generate sales.
About Me
Susan Ferugio
Marketing Strategist
I'm a skilled marketing professional with expertise in strategic planning, branding and digital marketing. I help small organizations grow through reality-based marketing plans built on time-tested marketing principles and modern implementation tools.
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A problem-solver by nature, I've worked with B2B and B2C small businesses and non-profit organizations to develop and implement results-oriented marketing plans with extraordinary success.
Contact me to find out about my work in the following industries:
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Technology
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Manufacturing
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Government
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Real Estate
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Hospitality
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Food + Beverage
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Non-profit