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Client:        B2B Manufacturer
Industry:    Beauty – Cosmetics and Perfume

Problem
A thriving 20-year old B2B manufacturer of beauty products sought assistance in increasing market share.

Solution
In collaboration with the company, I developed a comprehensive marketing plan that defined the target market with clear and concise strategies for reaching them.  A thorough analysis of the competition, the client's strengths, and market opportunities resulted in a strong positioning and branding strategy that drove sales. Through the use of digital marketing, email campaigns, trade shows, social media, and PR, a clear and consistent message was communicated to the target market.    

Results
Achieved 25% increase in new business and 50% in client retention rates within a year.
Susan Ferugio Marketing
Brooklyn, NY USA 11201
susanferugio@cmsnyc.com
+1 347 451 5112
b2b solution
Client:        B2B Manufacturer
Industry:    Beauty – Cosmetics and Perfume

Problem
A thriving 20-year old B2B manufacturer of beauty products sought assistance in increasing market share.

Solution
In collaboration with the company, I developed a comprehensive marketing plan that defined the target market with clear and concise strategies for reaching them.  A thorough analysis of the competition, the client's strengths, and market opportunities resulted in a strong positioning and branding strategy that drove sales. Through the use of digital marketing, email campaigns, trade shows, social media, and PR, a clear and consistent message was communicated to the target market.    

Results
Achieved 25% increase in new business and 50% in client retention rates within a year.
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